In this episode of The Brainy Business podcast, you will hear Melina Palmer interview Adam Alter, author of the book Anatomy of a Breakthrough. Adam shares his personal experience of feeling stuck during his early college days, which led him to research and develop strategies for getting unstuck. The conversation cover

Get the first chapter of any of Melina’s books for free: www.thebrainybusiness.com/ANI Buy the Book "HOW TO APPLY BEHAVIORAL ECONOMICS SO CUSTOMERS BUY": https://thebrainybusiness.com/pricing-book/ https://www.amazon.com/Truth-About-Pricing-Behavioral-Economics/dp/1684813433 Join us for an exclusive and engaging Linked

Are you a value or quality based? You can be both, but your pricing can't be! This week we are joined by Melina Palmer, author of The Truth About Pricing to gain ideas and insights about how your pricing plays a pivotal role in how you present your product or service to your customers. And, if you find yourself struggl

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Ayelet Fishbach, a professor and researcher in behavioral science at the University of Chicago. The episode focuses on the topic of goal setting and motivation. Ayelet shares her expertise in unde

Hal Hershfield is here to discuss the concept of the future self and its impact on decision-making, featuring insights from his new book, Your Future Self. Hershfield explains that humans often prioritize their present desires over their future goals, leading to short-term thinking and procrastination.  He highlights t

In episode 325 of The Brainy Business podcast, host Melina Palmer interviews Christian Madsbjerg, author of the book Look and an expert in human observation. Madsbjerg discusses the importance of observation in understanding human behavior and helping organizations make better decisions. He emphasizes that many compani