On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. They discuss neuromarketing, the limitations of traditional metrics, and the importance of immersion for user experience test

In this episode we spoke with Dr Paul Zak, Professor at Claremont Graduate University, who shared some of his fascinating twenty years of neuroscience research around creating extraordinary experiences that can turn your customers into loyal fans who fall in love with your brand.    During our chat we discuss how some

The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Paul Zak says there’s a scientific formula to consistently create extraordinary experiences,

Hey, everybody. Welcome back to another episode of The Author Hour Podcast. As always, I am your host, Gunner Rogers. I’m joined today by the brilliant Paul Zak and we have an incredible ... The post Immersion: Paul J. Zak appeared first on Author Hour.

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LifeBlood: We talked about how to scientifically measure engagement and enjoyment, how to circumvent biases, and how to deliver great experiences to our end users with Paul Zak, Professor, Speaker and Founder of Immersion Neuroscience.  Listen to learn how to truly and completely get proof of concept on your next great