The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique productivity challenges faced by individuals with ADHD. Skye shares her insights on the four key areas where ADHD brains differ from neurotypical ones, including dopamine r
In this episode of The Brainy Business podcast, Melina Palmer welcomes Anant Sood, co-founder of Worxogo, to discuss the powerful intersection of AI and behavioral science in enhancing team management and performance. This episode revisits their insightful conversation from June 2022, where Anant shares how Worxogo's A
In this episode of The Brainy Business podcast, Melina Palmer sits down with Wes Adams and Tamara Miles, co-authors of the impactful book, Meaningful Work. Together, they explore the concept of meaningful work and its profound effects on employee satisfaction and productivity. With research indicating that employees wh
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the practical guide on returning to the office. This refreshed episode, originally aired in October 2021, remains highly relevant as organizations continue to navigate the complexit
In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing.
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advan
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