The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Show episodes
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Sunita Sah, a physician turned organizational psychologist and professor at Cornell University. Sunita discusses her new book, Defy: The Power of No in a World that Demands Yes, which explores the importance of defiance in decision-making an
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Vanessa Patrick, a renowned professor of marketing and author of the USA Today bestseller, The Power of Saying No. Together, they delve into the critical art of saying no and how it can empower individuals to take control of their lives. Van
Never Play It Safe: Embracing Constraints and Creativity with Chase Jarvis
In this episode of The Brainy Business podcast, Melina Palmer welcomes Chase Jarvis, author of Never Play It Safe, for an inspiring discussion on living a good life by leveraging essential tools we already possess. Chase, an award-winning artist and entrepreneur, shares insights from his journey and his new book, empha
In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of resolutions and the challenges of keeping commitments. As the New Year begins, many people find themselves struggling to maintain their resolutions, and Melina provides insights into why this happens and how to overcome it. She e
In this episode of The Brainy Business podcast, Melina Palmer welcomes Jodi Wellman, author of You Only Die Once, for an inspiring discussion on living a life without regrets. Jodi shares her insights on how to make the most of our limited time, emphasizing the importance of embracing mortality as a motivator for livin
In this episode of The Brainy Business podcast, Melina Palmer is joined by the renowned author Dan Pink to explore the intriguing concept of regret. Dan, known for his bestselling books including Drive, delves into his latest work, The Power of Regret, to discuss why this often-dreaded emotion can actually be a force f
