Rory Sutherland
rorysutherlandRory Sutherland's Interviews
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s
✍︎: The Curious Worldview Newsletter - the ultimate compliment to the podcast... I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland. He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives
#225 Rory Sutherland - The Psychology Behind Great Advertising
Rory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice. We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury items We
Top Advertising Exec on the Tricks and Psychology of Good Marketing | Rory Sutherland
In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a great marketer, whether people can learn m
Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. In this, his second appearance on Common Sense Pod, we tackle a range of issues from AI to politics to big tech. 01:11 Tik Tok Algorithms 11:01 Changes to remote working 26:36 Elon Musk and T
#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying
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