In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a great marketer, whether people can learn m

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. In this, his second appearance on Common Sense Pod, we tackle a range of issues from AI to politics to big tech. 01:11 Tik Tok Algorithms 11:01 Changes to remote working 26:36 Elon Musk and T

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising. Rory doesn’t have time for business platitudes, but rather looks for

Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously. (0:00) Once you see it, you can’t l

Rory Sutherland is the Vice Chairman of Ogilvy Group. Ogilvy is a New York City-based British advertising, marketing, and public relations agency with 25,000 employees. The agency is now part of the WPP Group, one of the largest advertising and public relations companies in the world.   If you enjoyed this episode, ple