Rory Sutherland, Vice Chairman of Ogilvy UK, joins James Pringle and Hector Mason on Riding Unicorns to delve into the fascinating intersection of behavioural science, marketing, and business strategy. With a career dedicated to understanding human decision-making, Rory shares his unique perspective on how psychologica

Rory Sutherland is widely regarded as one of the most influential (and most entertaining) thinkers in marketing and behavioral science. He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and the founder of Nudgestock, the world’s

✍︎: The Curious Worldview Newsletter - the ultimate compliment to the podcast... I am stoked to welcome back one of the most out there and interesting writers, thinkers and speakers, Rory Sutherland. He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives

Rory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice. We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury items We

In this episode of The Brainy Business podcast, Melina Palmer delves into the world of behavioral science and marketing with guest Rory Sutherland, vice chairman of Ogilvy UK and a prominent expert in this field. Sutherland's extensive experience in co-founding a behavioral science practice within Ogilvy, where he expl

In this episode, I spoke with Rory Sutherland, Vice Chairman of Ogilvy, the massively successful advertising company behind brands like American Express, Sears, Ford, IBM and more. We spoke about what makes people spend money on luxury goods, the personality traits that make a great marketer, whether people can learn m