BRANDED

In this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table. Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becomin

Trust isn’t just a marketing buzzword—it’s the foundation of every successful brand. But how do you measure it? How do you build it? And how can businesses turn trust into a real competitive advantage? In this episode of Branded, host Ben Kaplan sits down with Dana Bodine, VP of Marketing at Trustpilot, to explore how

In this episode of Branded, Ben Kaplan sits down with Michael Costello, CEO of GNC, to unpack how a 90-year-old health and wellness brand is adapting to today’s fast-changing market. With supplements available everywhere—from Amazon to your local grocery store—why would anyone still choose to shop at GNC? Michael share

Host Ben Kaplan sits down with Kathryn Bricken, the powerhouse behind Doughlicious, to uncover how she took her passion for baking from school events to Whole Foods shelves across the U.S. Kathryn shares the highs and lows of scaling a global brand, disrupting the frozen snack industry, and making bold moves in a compe

Ben Kaplan sits down with Mark Bertolini, CEO of Oscar Health and former head of Aetna, to break down one of the biggest healthcare turnarounds in recent history. Oscar Health was bleeding cash, fully dependent on the Affordable Care Act, and struggling to turn a profit. Within just 10 weeks, Mark uncovered $1.4 billio

Healthcare marketing is evolving fast—legacy brands are fighting to stay relevant, disruptors are reshaping the industry, and consumers are more skeptical than ever. In this episode of Branded, host Ben Kaplan explores what it takes to stand out, build trust, and drive engagement in this competitive space. We hear from