BRANDED
BRANDED is the podcast where bold ideas meet brilliant minds. From the unconventional marketing of Liquid Death to the visionary leadership of Nike’s former CMO, we uncover the stories behind the world’s most iconic brands. Hosted by top industry leaders, BRANDED takes you behind the scenes to explore the strategies, risks, and creative sparks that make brands stand out. Whether you’re a seasoned marketer, a business enthusiast, or just curious about the magic behind the labels, BRANDED delivers insights and inspiration in every episode.
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Distraction Marketing: Sex, Scandal, and Sydney Sweeney American Eagle’s ad with Sydney Sweeney sent their stock flying, their mentions surging, and the internet into meltdown. But was the controversy part of the plan? In this episode, we break down how brands are using distraction and deliberate outrage to win the att
In this electrifying episode, we unpack three stories shaking the world right now: Astronomer CEO Andy Byron's explosive Kiss Cam scandal at a Coldplay concert—is his career truly over, or can scandals this massive become epic comebacks? We then dive into OpenAI's game-changing ChatGPT agent, promising everyone a $38,0
In this episode of BRANDED Weekly, we break down the brand moves (and misfires) dominating headlines:– Grok’s AI glitch: What happens when your chatbot forgets the filter?– Nvidia’s China play: Smart diplomacy or dangerous double game?– Amazon’s 4-day Prime Day: A flex or a flop?– KFC’s rebrand: Why the Colonel’s now o
The biggest brand moves – July 4–11, 2025 Amazon expands Prime Day to four days, but do longer sales lose their punch? Sephora offers free Lyft rides to stores, Coca-Cola brings back “Share a Coke” with a Star Wars twist, and Ben’s Original tries to move on from Uncle Ben. Plus, TikTok Shop crosses $1B in US sales, Boe
Dr. Squatch Bought for $1.5B?! Why Unilever Is Betting on Bros & Soap | Branded Weekly
Nike’s back to its roots. Unilever just paid $1.5B for a soap brand. Cloudflare declared war on AI. Oh, and Pamela Anderson is suddenly a branding icon again. This week, Ben Kaplan and Tom Cain unpack the smartest (and strangest) marketing moves across the globe: Nike ditches lifestyle for core athleticismDr. Squatch a
This week on BRANDED Weekly, Ben Kaplan and Tom Cain dissect the marketing strategies hidden in world news, tech headlines, and viral campaigns. Why did Iran give advance notice before launching missiles? Is Meta’s $100M talent grab a turning point in the AI arms race? Why did job site giants like CareerBuilder collaps
