BRANDED

Beer, Rings, and Body Doubles: The Internet’s Attention Economy Gen Z is putting ice in their beer. Taylor Swift and Travis Kelce’s engagement feels more like a dynasty merger than a romance, with brands racing to crash the party. And online, people are debating whether Trump really met Putin in Alaska or a body double

In this episode of Branded Leaders, host Ben Kaplan sits down with Brian Irving, Chief Marketing Officer at Lyft, to discuss how Lyft differentiates itself in a rideshare industry that often looks like a race to the bottom. Brian shares how Lyft avoids competing solely on price by leaning into its DNA as a purposeful r

In this episode of Branded Leaders, host Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore why safe, logical marketing often fails — and why embracing chaos, irrationality, and unconventional thinking can create the biggest wins. Rory explains why capitalism is less about efficiency and

Distraction Marketing: Sex, Scandal, and Sydney Sweeney American Eagle’s ad with Sydney Sweeney sent their stock flying, their mentions surging, and the internet into meltdown. But was the controversy part of the plan? In this episode, we break down how brands are using distraction and deliberate outrage to win the att

In this electrifying episode, we unpack three stories shaking the world right now: Astronomer CEO Andy Byron's explosive Kiss Cam scandal at a Coldplay concert—is his career truly over, or can scandals this massive become epic comebacks? We then dive into OpenAI's game-changing ChatGPT agent, promising everyone a $38,0

In this episode of BRANDED Weekly, we break down the brand moves (and misfires) dominating headlines:– Grok’s AI glitch: What happens when your chatbot forgets the filter?– Nvidia’s China play: Smart diplomacy or dangerous double game?– Amazon’s 4-day Prime Day: A flex or a flop?– KFC’s rebrand: Why the Colonel’s now o