Ferrari Went Electric. Doritos Went Viral. What’s Next?

31 Oct 2025 • 10 min • EN
10 min
00:00
10:02
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In 2025, emotion is the business model. From Ferrari’s Apple-designed EV to Doritos’ cheese-pull spectacle — Ben Kaplan breaks down how outrage, nostalgia, and virality became strategy.

From "BRANDED"

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