The Knowledge Project with Shane Parrish

At 96 years old, Jimmy Pattison still runs his $16 billion empire personally.  He’s built it over 63 years without outside capital or a college degree. He owns 100% of car dealerships, billboards, radio stations—even Ripley’s Believe It or Not—with a philosophy of: "No partners, no shareholders, no relatives."  This ep

On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal.  She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corporate theater. But here's what separates t

The job was editor-in-chief. The goal was to become the platform. And she did.  Once she made it to the top, she didn’t just edit Vogue. She reinvented the power structures beneath it. This episode unpacks how a British girl who couldn’t type built the most bulletproof career in media, survived five decades of disrupti

How do you build a high-performance culture without turning your company into the Hunger Games? Reed Hastings, co-founder and former CEO of Netflix, shares lessons from a career spent rewriting the rules—from severance as a management tool to “big-hearted champions who pick up the trash.” In this episode, he reveals ho

Harvey Firestone built one of America’s great industrial empires from scratch, transforming from a farm boy to Henry Ford’s key partner. This episode reveals timeless principles about building businesses through booms, busts, and technological disruptions. This episode is based on the biography Men and Rubber: The Stor

Eight Super Bowl rings. Six with the Patriots. And a mindset that goes far deeper than football. In this rare, wide-ranging conversation, Bill Belichick breaks down the invisible factors behind sustained excellence: discipline, preparation, and the mental edge that separates contenders from champions. He shares the sur