FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Stand out in a competitive market with market intelligence insights.  On this episode, we"re joined by Zach Golden and Steve Stano, the dynamic duo behind Morgan Stanley"s market intelligence program, to explore how market intelligence can be the key to your growth strategy. Discover how leveraging market insights can

Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA.  Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a tradi

There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether

This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade. 

On this special episode of the FINITE Podcast, you"ll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%.   Jennifer shares her invaluable knowledge on improving website accessibil