FINITE: B2B Marketing Podcast for Tech, Software & SaaS
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
Show episodes
This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade.
On this special episode of the FINITE Podcast, you"ll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a
#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibil
#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is w
#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth"s early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuab
#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
In this episode of the FINITE Podcast, we"re joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing"s role in driving growth and how to transform the perception of marketing among executives. We explore
