#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI

Are your customers conservative or liberal? And does it matter?  Yes! Political ideology is a key representation of someone’s values, behaviour, and worldview. These are all things that influence buying decisions significantly, even in B2B.  Your company exudes values that align with right or left leaning politics, and you probably don’t even know it.  This fascinating episode with Chris Peterson is packed with insights that will help you level up your marketing strategy.  Key takeaway: Political ideology should be a key factor in your buyer persona maps. It represents your audience much more than gender, age, or sector!  You can ask Chris further questions by connecting with him on LinkedIn: https://www.linkedin.com/in/chrispetersonsf/  Make sure to check out his marketing insights company: https://www.lifemind.ai/  And grab his book here: https://redandblue.substack.com/  The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.