How can we make better choices today to benefit our future selves? Hal Hershfield outlines strategies like visualizing your future self, writing letters, making commitments, and recognizing that your preferences will change over time. Hal is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s

The "cult of never enough" encourages the belief that more money, possessions and achievements will make us happy. But Manisha Thakor has learnt through personal experience that emotional wealth is more important than financial wealth. Listen to learn how to redefine your success.    Manisha Thakor is the author of the

The world of applied behavioral science has never been better. So how do you get your foot in the door to have a career in the field? You may be surprised to learn that it doesn’t have to involve getting a PhD. Merle van den Akker discusses her career journey from academia into the corporate world, and what we can lear

Dr. Kurt Nelson is a behavioral scientist and founder of the Lantern Group. His expertise involves helping businesses align incentives and motivation to improve sales, productivity, and employee happiness. With a strong focus on incorporating behavioral science principles into goal-setting and motivation strategies, Ku

Earning your 10th cup of coffee for free isn’t nearly as satisfying as being randomly awarded a free coffee from your barista. These uncertain rewards are a genius way of enforcing new habits, which our guest Richard Shotton outlines in his fantastic new book. In fact, Richard’s book “The Illusion of Choice: 16 ½ psych

Words matter. Unbelievably, tiny changes to language can have a big effect on behavior. Hear bestselling author, Jonah Berger reveal the magic words that can completely transform how we behave, in this riveting episode. Almost everything we do involves words. But have you ever stopped to consider how much influence the