Richard Shotton

Richard Shotton

www.richardshotton.com
7 Interviews

Richard Shotton's Interviews

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discove

92 min
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Kurt Nelson + Tim Houlihan & Richard Shotton 08 May 2023 • EN

Why Random Rewards Feel So Much Better Than Earned Ones with Richard Shotton

Earning your 10th cup of coffee for free isn’t nearly as satisfying as being randomly awarded a free coffee from your barista. These uncertain rewards are a genius way of enforcing new habits, which our guest Richard Shotton outlines in his fantastic new book. In fact, Richard’s book “The Illusion of Choice: 16 ½ psych

71 min
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Richard is a behavior scientist, consultant, and the author of Illusion of Choice, and The Choice Factory, a best-selling book on how to apply findings from behavioral science to advertising. He is the founder of Astroten, a consultancy that applies behavioral science to marketing. Top questions Richard answers in his

62 min
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Melina Palmer & Richard Shotton 31 Mar 2023 • EN

The Illusion of Choice with Richard Shotton

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We Buy, is a phenomenal add to what he has already contr

46 min
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25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton, the Head of Behavioural Science at Manning Gottlieb OMD and the author of the book: The Choice Factory: 25 behavioural biases that influence what we buy. Richard joins me today to talk about his book, a few of

43 min
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Alan B. Hart & Richard Shotton 21 Nov 2018 • EN

124: Richard Shotton on personality, context, and behavior

In this week's episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence What We Buy,” which was published earlier this year. Shotton started in advertising as a media planner, working on brands such as Coke and Lexus, before becoming in

34 min
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Podcasts with Richard Shotton

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