Sweathead, A Strategy Podcast
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
Show episodes
All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish
Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. With this paper, he'll be showing that "not all reach is created equal
Over-thinking, Procrastination, And Self-Doubt - Ipsita Das, Personal Development Coach
Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started to pop. Now, she works with tens of people every week. She tries to help them with the thoughts in their minds that are holding them back. In this episode, we discuss the
Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agency pitches from the other side - as someone helping marketers get more out of their agencies. In this episode, we discuss what Steve sees agencies get right and wrong in t
Strategies And Observations - Dubai, Abu Dhabi, Colombo, The Maldives - From Abu Dhabi
I’m halfway through a trip to the UAE, Sri Lanka, and The Maldives and I wanted to share some observations as well as hypothetical strategies. Find details for my masterclasses and our upcoming conference The Sweathead Do-Together at www.sweathead.com Say Hi: http://www.instagram.com/markpollard
A Magician Who's A Strategist - Or Is It The Other Way Around? - Mike Jacobson, Strategist & Magician
Mike Jacobson has worked in strategy for years. But he's been a magician for decades. Not long ago, he appeared on America's Got Talent. That's how good he is. In this episode, Mike breaks down the business of magic as well as how what he's learned from being a magician and strategist has helped both of his crafts, som
I recently spoke with Joe about strategy frameworks and whether they're dumb. In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depending on how people use it. Joe will teach us how to use territories at our upcoming strategy conference The Sweathead Do-T
