Mark Pollard's Interviews

Mark Pollard & Steve Keller 10 Dec 2020 • EN

Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

How do you help a brand stay in someone's mind by going through their ears? Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA. At Pandor

55 min
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Mark Pollard & Tom Goodwin 24 Apr 2020 • EN

Solutions Or Self-Righteousness? - Tom Goodwin, Writer

Tom Goodwin is Head of Futures at Publicis. We live-streamed this chat into Sweathead on Facebook on Saturday, 11 April, 2020.  We mostly discuss sharing ideas in public - the privilege that often enables it, the perils of doing it, and what the point of it is anyway.  You can find Tom here: https://twitter.com/tomfgoo

60 min
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Kate O'Neill went from studying linguistics to making websites to Silicon Valley to Netflix to starting an agency to writing books and speaking around the world. Like many of us, she's interested in meaning. How do we work out what means something to us and how do we express how we mean that something? And this is what

47 min
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Mark Pollard & Suzy Batiz 09 Jan 2019 • EN

Take Creative Risks Or Else - Suzy Batiz, Poo-Pourri

Suzy Batiz is founder and CEO of Poo-Pourri. She is in a minority of business leaders who insist creativity is so important to a business that it's a default expectation of everyone in her company. As is the use of intuition. Having just launched the new direct-to-consumer brand Supernatural, Suzy has used creativity a

48 min
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Mark Pollard & Sarah Moran 27 Jun 2018 • EN

Spend Your Privilege - Sarah Moran, CEO

Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the future reflects more of the people who use it, rather than it reflecting one gender based in Silicon Valley. We discuss: -

72 min
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Mark Pollard & Richard Shotton 26 Feb 2018 • EN

What Makes People Buy Things? - Richard Shotton, Data Boss

Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."  We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases

50 min
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