Mark Pollard's Interviews
Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora
How do you help a brand stay in someone's mind by going through their ears? Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA. At Pandor
Solutions Or Self-Righteousness? - Tom Goodwin, Writer
Tom Goodwin is Head of Futures at Publicis. We live-streamed this chat into Sweathead on Facebook on Saturday, 11 April, 2020. We mostly discuss sharing ideas in public - the privilege that often enables it, the perils of doing it, and what the point of it is anyway. You can find Tom here: https://twitter.com/tomfgoo
Make What You Mean And Mean What You Make - Kate O'Neill, Author & Speaker
Kate O'Neill went from studying linguistics to making websites to Silicon Valley to Netflix to starting an agency to writing books and speaking around the world. Like many of us, she's interested in meaning. How do we work out what means something to us and how do we express how we mean that something? And this is what
Suzy Batiz is founder and CEO of Poo-Pourri. She is in a minority of business leaders who insist creativity is so important to a business that it's a default expectation of everyone in her company. As is the use of intuition. Having just launched the new direct-to-consumer brand Supernatural, Suzy has used creativity a
Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the future reflects more of the people who use it, rather than it reflecting one gender based in Silicon Valley. We discuss: -
What Makes People Buy Things? - Richard Shotton, Data Boss
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases
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