What Makes People Buy Things? - Richard Shotton, Data Boss

Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."  We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.  You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/  You can find Richard on Twitter - https://twitter.com/rshotton  Sweathead strategy classes are in session: http://courses.sweathead.co