Steve Keller: Podcast Interviews

Steve Keller

audioalchemist

Business executive

3 Interviews

Steve Keller's Interviews

Mark Pollard & Steve Keller • 10 Dec 2020 • EN

Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

How do you help a brand stay in someone's mind by going through their ears? Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA. At Pandor

Jodi Krangle & Steve Keller • 01 Apr 2020 • EN

Interview with Audio Alchemist, Steve Keller - Part 2

Here’s the second part of my fascinating interview with Steve Keller. In it, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment. We also discussed:Music’s impact on our perception of meaningHow music soundscapes and noise affect the he

Jodi Krangle & Steve Keller • 25 Mar 2020 • EN

Interview with Audio Alchemist, Steve Keller - Part 1

For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may cons