Katy Millkman’s journey into behavior change strategies began with a desire to understand the internal barriers to change. She delved into research and discovered the importance of recognizing obstacles and the strategic approaches to overcoming them. Her insights highlight the significance of enjoying the pursuit of g

Have you ever tried t to change a habit, without success? Our guest on this episode, Professor Katy Milkman, is an award-winning behavioral scientist at The Wharton School.  Katy’s research explores ways that insights from economics and psychology can be used to change behaviors for good.  She’s the author of a book on

Filling out an overly complicated form or waiting on hold for hours to speak with a customer service rep is a frustrating experience. And sometimes it seems like the process itself is designed to be difficult. In this episode of Choiceology with Katy Milkman, we look at how friction––time, distance, complexity, or anyt

What matters most when pursuing a goal? Discipline? Routine? Accountability? All of those are important, sure, but how come nobody ever mentions fun?  Economist and Wharton professor Katy Milkman wants to change that: according to research out of the Univeristy of Chicago and Cornell University, people persist in goal

Why do ocean waves move the way they do? How does a toaster work? How might ink flow through a ballpoint pen without the help of gravity? You may know the answer to these questions, but explaining them in detail could reveal an unexpected truth. In this episode of Choiceology with Katy Milkman, we look at why people th

SHOW NOTES Title: How to use behavioral science to break bad habits and make your goals stick Encore Episode 245 GUEST: Dr. Katy Milkman, award-winning Wharton professor and author “How to Change” THIS WEEK’S TOPIC: Ever find that the goals you set for yourself back in January have become a distant memory?  Turns out,