Hidden Brain

We’re often drawn to people who appear to be true to themselves. Yet showing our authentic selves to the world can be terrifying. This week, we kick off 2025 with a new series, “Wellness 2.0.” We’ll go beyond New Year’s resolutions to take a deep look at how we can approach our lives with a sense of meaning and purpose

It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist Sheena Iyen

Every day, we leave small traces of ourselves online. And we might not realize what these traces say about us. This week, computational social scientist Sandra Matz explores how understanding what we actually do online –  not just what we think we do – can help us improve our lives.  Looking for a last-minute holiday g

With the holidays fast approaching, many of us are hunting for that special something for the special someones in our lives. It’s how we show we care about them. So why is it so hard to find the right gift? This week, we revisit a favorite 2022 conversation with researcher Jeff Galak. We'll discuss why the presents we

What makes ordinary people do evil things? It was a question that long fascinated the psychologist Philip Zimbardo, who died in October. Zimbardo was best known for the controversial Stanford prison experiment, in which he created a simulated prison in the basement of a university building and recruited volunteers to a

There's a tradition around many Thanksgiving dinner tables that's as consistent as stuffing and pumpkin pie: the family stories that get told year after year. Sometimes these stories are funny; sometimes they make us roll our eyes. No matter how we feel about these tales, we rarely pause to consider how they shape who