Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Titan’s MD, C K Venkataraman, explains how Tanishq won over Indian customers by combining classic jewellery styles with innovative marketing and business thinking. Highlights 💍 Bridging Tradition and Modernity: Tanishq successfully blended traditional Indian jewellery aesthetics with contemporary designs to appeal to

This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, change, and the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future. Highlights 🚀 Comprehensive Overvie

Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors. She uses the “cookie” analogy to illu

In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s div

Alpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders.  She has over 25 years of experience in brand development, marketing, and merchandising working for brands li

This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a s