Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
Show episodes
129- Santosh Desai on Future of Everything - Masterclass on Branding, Culture, Tech, Change, India, Gen Z
This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, change, and the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future. Highlights 🚀 Comprehensive Overvie
128 - Melina Palmer on the Psychology of Why Prices Stick (or Fail). Can You Charge More—By Saying Less?
Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors. She uses the “cookie” analogy to illu
127 - Jasravee Kaur Chandra on Cracking the Gen Z Code - The First Truly Digital Generation
In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s div
126 - Alpana Parida on Nykaa, Tanishq & Tiivra - How Brands Are Redefining Beauty, Biking & Jewellery in India
Alpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders. She has over 25 years of experience in brand development, marketing, and merchandising working for brands li
125 - Yves Boudreau on Google’s AI Playbook: How Businesses Can Win with Generative AI
This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a s
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