Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
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In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple
The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing
Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ? How has the meaning of leadership evolved in this dynamic advertising and marketing landscape? What defines a positive agency culture for you ? How can we culti
Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective
Content is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset? Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here? Same concept, different angles. Could you share some examples to e
Ep 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study
In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact? What does it mean to be a meaningful brand in the current times? 222% market outperformance is mind-blowing. How do meaningful brands weave purpose int
Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation
What is the concept of Laddering and the 5 Whys ? How does one craft content that converts?Please explain with a case study or example. In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans? B2B Marketing: What is t
