Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
Show episodes
123 - Scott Rick on Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships
In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practica
122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain
SUMMARY The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations. Highlights 🎯 The professors us
121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. 1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s Fynd Nature’s Fynd’s story began with a NASA research project ai
120 - Dr. Paul Zak on Immersion Playbook for Customer Transformation - Attention to Impact
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and
119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s,
In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple
