125 - Yves Boudreau on Google’s AI Playbook: How Businesses Can Win with Generative AI

This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a seasoned professional with extensive experience in the technology and telecommunications sectors. He has held various leadership roles, focusing on business development, strategic partnerships, and product management. In this podcast Yves emphasises the importance of understanding consumer language and using AI to analyse large datasets (e.g., call recordings) to gain deeper insights into customer needs and preferences. He advocates for using AI to create more effective marketing campaigns, improve customer service, and ultimately drive business growth. The conversation also touches on the importance of adoption strategies, ethical considerations, and the role of generative AI in creative fields. Practical advice is offered to both large and small businesses, highlighting the opportunities presented by generative AI while acknowledging the need for responsible implementation. Highlights of Conversation 🗣️ Understanding Consumer Voice: Generative AI allows businesses to analyse vast amounts of conversational data (call recordings, chats, reviews) to understand consumer language and preferences at scale, far beyond traditional methods. 📈 Data-Driven Marketing: LLMs help create more effective marketing campaigns by generating targeted messaging that resonates with consumers, using the actual language they employ. This leads to improved brand relevance and connection. 💡 Enhanced Customer Service: AI-powered analysis of customer interactions reveals previously hidden issues and allows for more effective, empathetic, and scaled responses, resolving problems more efficiently and improving customer satisfaction. 🚀 Small Business Empowerment: Generative AI tools offer cost-effective solutions for small businesses to gain deep customer insights, create compelling marketing materials, and optimize their operations, fostering growth and competitiveness. 🤝 Creative Collaboration: While not replacing human creativity, generative AI tools augment the creative process in advertising agencies, enabling faster development of storyboards, campaigns, and marketing materials. Connect with Yves on Linkedin https://www.linkedin.com/in/yves-boudreau-636959/ Email Yves at yboudreau@gmail.com, emailyves@google.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview of Conversation with Yves 02:31 Demystifying Generative AI 09:07 Google’s role in Adoption of Generative AI 13:47 Brand Relevance & Conversational Gen AI 22:44 Encouraging Adoption of Gen AI 29:58 SMBs Approach to Gen AI - Need for Experimentation 37:55 Creative Storytelling using Gen AI 43:27 Resource, Tool to Expedite Adoption of Gen AI 47:24 Rapid Fire - Personally Speaking with Yves 52:06 Connect with Yves Boudreau Yves' Recommendations During The Podcast for Catalysing Adoption 3B Framework: https://irrationallabs.com/blog/the-3b-framework-the-irrational-labs-approach-to-behavior-change/ Irrational Bootcamp: https://irrationallabs.com/learn/ Book from Will Leach: https://www.amazon.com/Marketing-Mindstates-Practical-Applying-Behavior/dp/1544512406