Robert Cialdini, Ph.D., a renowned expert on the psychology of influence and persuasion. Known as the "Godfather of influence," his book "INFLUENCE: The Psychology of Persuasion" is considered one of the best business books ever. He discusses the concept of unity as a lever of influence and how it differs from social p

The principle of unity, now featured as Robert Cialdini's 7th Principle of Persuasion in the New and Expanded version of Influence, is important for anyone in business to understand. Fundamentally, it is about fostering a communal sentiment between the communicator and the audience, making them feel as if they are part

They say that to change the mind, the influencer must also change the ‘state of mind’. Pre-suasion may sound like a new term, but it could be the key to optimal persuasion. In this episode, Dr. Diane Hamilton sits down with Dr. Robert Cialdini, widely known as “The Godfather of Influence.” He is also the New York Times

Dr. Robert Cialdini is a renowned expert on influence and persuasion. With his extensive research and expertise, he has become a leading authority in understanding the psychology behind human behavior and decision-making. His work has helped businesses and individuals unlock the power of persuasion to achieve greater s

Think back to the last time someone convinced you to do something you didn't want to do, or to spend money you didn't want to spend. What techniques did that person use to persuade you? This week, we continue our look at the science of influence with psychologist Robert Cialdini, and explore how these techniques can be

We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the science of influence, and