Opinion Science

Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron"s story and some of his research on how the influence of calling a product "top

David Halpern is the President & Founding Director of the Behavioral Insights Team. It started as a "nudge unit" in the British government but has gone on to become its own company with offices around the world. We talked to David in 2021 when we were gathering interviews for our podcast series, They Thought We Were Ri

Daniel Kahneman was a titan in social science. He transformed our understanding of decision-making, he taught a generation about social psychology, he won a Nobel prize. It"s hard to overstate his influence. He passed away last week, and the field is mourning the loss. Along with the hosts of the podcast Behavioral Gro

Andy Guess studies how social media platforms shape people’s political views. He’s an assistant professor of politics and public affairs at Princeton University. Last summer, he was part of a big team that released four papers on their analyses and experiments in social media all at the same time. The research was in c

Sendhil Mullainathan does a lot of things, and he does them well. He’s a professor of Computation and Behavioral Science at the University of Chicago’s Booth School of Business. I originally talked to Sendhil for our podcast series, They Thought We Were Ridiculous. He was well-positioned to give his perspective on a co

To look into the future of Behavioral Economics, we talked to three young researchers who are pushing the field further. A new generation of researchers is striving to understand decision-making in the developing world, how brains process economic decisions, and how bigger, more transparent scientific methods can shed