Rory Sutherland | The Future of Marketing and Advertising

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: boxlight.io In this episode of Jimmy's Jobs, Rory Sutherland, one of the most original thinkers in business, joins the show to discuss the probabilistic nature of business, why businesses fail, and the critical role of marketing. They delve into the evolving landscape of advertising, the psychology of successful marketing, and why big ideas need effective marketing to change behavior. Rory reflects on his career, shares insights on hiring, and explores how video calling is revolutionizing business. They also touch upon economic growth, the future of transportation, and the underestimated value of diverse thinking in problem-solving. Whether you're interested in behavioral science, business strategy, or marketing, this conversation offers a wealth of knowledge and fresh perspectives. 00:00 Intro 01:31 When we met in 2016 02:40 Jaguar Rebrand 05:00 Hiring Weirdos 07:19 Pointless qualifications 13:02 The UK vs US 16:00 Why Zoom made work easy 23:12 Why everyone has Silver Cars 28:30 Make Busses great again 30:33 Marketing in Politics 31:42 Youtube politicians 33:18 The Evolution of Advertising 35:08 Becoming a TikTok star 41:23 Trump, Trump, Trump 46:46 Caviar vs KFC 52:27 Uni vs Online courses ********** Follow us on socials! Instagram: instagram.com/jimmysjobs Tiktok: tiktok.com/@jimmysjobsofthefuture Twitter / X: twitter.com/JimmyM Linkedin: linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter Editor: Sunny Winter Learn more about your ad choices. Visit podcastchoices.com/adchoices