The Business of Customer Love
In today's hyper competitive market, building a base of loyal fans has never been more important- or more challenging. The Business of Customer Love podcast will help you to break free from costly one off, transactional relationships and start becoming a brand your customers come back to again and again. Hear from leading experts in the field of customer love on how to create more meaninful relationships with your customers so you can build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver. Hosted by Ausha. See ausha.co/privacy-policy for more information.In today's hyper competitive market, building a base of loyal fans has never been more important- or more challenging. The Business of Customer Love podcast will help you to break free from costly one off, transactional relationships and start becoming a brand your customers come back to again and again. Hear from leading experts in the field of customer love on how to create more meaninful relationships with your customers so you can build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver. Hosted by Ausha. See ausha.co/privacy-policy for more information.
Show episodes
Why HSBC is banking on customer advocacy to drive long term, sustainable growth with Paul Richardson
In this episode we spoke with Paul Richardson. Paul has spent over 20 years working at HSBC, and is now the Client Experience Director for Private Bank. Paul explained why customer advocacy is such an important growth driver for HSBC and how they're using customer insights to inform product and service developments.
The Business of Customer Love 50th Episode Special Edition
The Business of Customer Love celebrates it's landmark 50th episode with a look back at some of the key highlights from our incredible guests over the last 12 months. In this episode, we hear insights from: Ron Holt, Founder of Pink Zebra Removal Fred Reichheld, Creator of the Net Promotor Score Carol Meyers, Partne
How ProCook's partnership with Mention Me has turned customer advocacy into a profitable growth channel with Angela Porter
In this episode we spoke with Angela Porter. Angela is a vastly experienced marketing leader, having held roles at the likes of Tesco, Dunelm and Ladbrooks with her most recent role being CMO at Procook. Angela discussed the importance of customer advocacy at ProCook and how working with Mention Me has helped turn th
How to transform your customer experience by nailing your employee experience with Jeff Dewing
In this episode we spoke with Jeff Dewing. Jeff is the Group CEO of CloudFM, best selling author of Doing the Opposite and a Top 50 Workplace Leader. Jeff discussed why employee experience is vital to ultimately delivering a superior CX and shared some simple but powerful strategies you can implement to help achieve th
Why Customer Advocacy needs to be a top priority when it comes to growing your business with Mark Slatin
In this episode we spoke with Mark Slatin. Mark is recognised as one of the top 25 CX leaders globally by CX Magazine and is CEO of Empowered CX and a professor of practice at Michigan State University. Mark discussed why businesses should put more urgency into investing in a Customer Advocacy strategy now, and how you
How Endy Mattresses Customer Love Programme is driving dream results for the business with Erin Gray
In this episode we spoke with Erin Gray. Erin is the Senior VP CX at Endy, and before that spent 5 years at Walmart managing their in store and eCommerce CX operations. Erin shared her experiences of building a high performing CX team from scratch and some of the exciting advocacy initiatives she's running at Endy, in
