The science behind building true brand love with Dr Paul Zak

In this episode we welcomed back to the show Dr Paul Zak. Dr Paul is the author of Immersion, the science of the extraordinary, and a professor at Claremont Graduate University. Dr Paul discussed whether brand love is really a thing from a scientific perspective and what the research says about the impact on consumers who identify as loving a brand. During our chat Dr Paul also expressed why, based on the research, businesses should put more urgency and focus around driving Customer Love. Hosted by Ausha. See ausha.co/privacy-policy for more information.