In this episode of Partnering Leadership, Mahan Tavakoli speaks with Mark Schaefer, a renowned bestselling author of popular marketing books. The conversation focuses on Mark Schaefer"s latest book, Belonging to the Brand: Why Community is the Last Great Marketing Strategy. During the discussion, Mark Schaefer shares v

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in marketing strategies and the challenges of managing online communities. Mark explains that community involves ge

Today, Mark joins Sales Lead Dog for a second time to talk about his recent book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy." Before the Covid pandemic, Mark predicted that the final frontier of marketing is community, and now, post-pandemic and in our current world, building community

Chris invites Mark Schaefer back onto the show to discuss his latest book, Belonging to the Brand, which is all about building a community and how it’s potentially the last great marketing strategy of our time! They both discuss the importance of accessibility and creating sparks of opportunity for others. They touch o

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and multiple time bestselling author. His blog {grow} is perennially considered as one of the top marketing blogs in the world. His latest book is "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," which ex

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience? On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community buildin