If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we reall

Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marke

Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or a

Imagine this: you find yourself at a crossroads, yearning for a change and seeking a path that leads to entrepreneurial success. You're not alone.  Many of us have experienced that relentless drive to carve our own path, to create something remarkable out of our passions. And in the realm of digital marketing, one name

Did you know that where you position yourself in the frame during virtual meetings can impact how others perceive your level of authority? Even things like facial expression and hand movements – or lack of – can all affect the impression you make on your audience. Rachel Cossar is an expert in nonverbal communication a

As AI technology—such as ChatGPT and Google’s Bard--continues to advance, it presents both opportunities and challenges for businesses looking to create compelling content that resonates with their target audience. Joining us today is branding expert Mike Kim, who shares his insights on how to harness the power of AI t