MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how external data transforms AI accuracy and marketing strategy. The conversation covers building custom agents for networking automation, developing video analysis tools that map vi
Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive marketing insights. The discussion covers treating AI as a "frenemy" that requires structured data inputs, building automation workflows th
AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight,
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses elimin
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed met
Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
