The purpose of the show is to transform your business and life with education and inspiration. I introduce busy business leaders to trends in business, technology, and marketing to highlight people you should know. First Paragraph Are you tired of throwing money at ads and tactics that don't deliver sustainable results

Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marke

It’s frustrating when marketing feels like a hamster wheel—always chasing the next big thing but never quite getting anywhere. Jumping from trend to trend can leave you stretched thin and wondering if any of it actually works. Real results often come from stepping back and focusing on what truly connects with your audi

In this episode, Nina Hershberger talks with Rai Cornell, a marketing expert who specializes in using psychology to build genuine relationships between businesses and their ideal customers. Rai Cornell has a unique background, having started her career in the criminal justice and mental health fields before transitioni

Considering podcasting as a marketing tool, revenue stream, or passion project? Then this episode is for you! Listen in as we talk with podcasting expert, Lindsay McMahon, as she gives tips for choosing your topic, publishing schedule, episode duration, and audience building strategy. With more than 2,000 episodes on h

Happy Monday Friends! Time for a new episode. In this episode we welcome serial entrepreneur and agency owner, Rai Hyde Cornell, to share her story of how she found success being an entrepreneur. Rai discusses how she became a freelance writer out of necessity due to a traumatic incident in college that led to PTSD, an