Connect the Dots Video Marketing Podcast
Video is an integral part of the marketing, sales and retention journey. When you add video into your marketing and sales, it's a more comprehensive way to Connect the Dots between your customer's problem and your solution - faster, easier and in a more engaging way. Vicki O'Neill 25 year marketing and sales veteran is host of the Connect the Dots Video Marketing Podcast. Vicki launched this podcast in 2018 as a way for business leaders to learn on the go different marketing strategies they might consider using to enhance their marketing and make sales easier to influence. Jump ahead to 2020 when Vicki noticed the video usage - from a consumer and business standpoint - was only increasing. That's when it's time to make changes. In addition to the weekly podcast show, Vicki also launched a weekly YouTube show called The Marketing Stream, uploaded weekly YouTube videos. Since then, Vicki has launched a video presence on all social media channels and helps business leaders create videos, get more comfortable on camera, develop video strategies and edit videos so they are engaging and increase conversions. Do you want to start creating videos for your business but don't know where to begin? Discover what type of videos you should be creating 👉 https://www.vickioneill.com/quiz Follow Vicki on LinkedIn, Instagram and YouTube @vickioneill and on TikTok @vickioneill4
Show episodes
Sometimes we're just too close to what we do. Sometimes we need someone else to bring to our attention when we're using jargon. Sometimes that happens to me. This was one of those sometimes. I had someone recently say "What are talking about when you say short form vs long form?" And it hit me: I've been using langu
Being new to creating video is no different than being new to starting your own business. Well, maybe it's a little different. Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us. And when we're vulnerable and not sure what or how to create a video mis
What should you be tracking when it comes to video metrics? Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales. She also gives tips on how to increase each metric if you aren't achieving your video content goals. The link Vicki mentions to si
Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business? Maybe it's you who's been saying that. If it's you or someone you know, this episode is the place to start. In this episode I review 5 videos every business needs to attract and keep their ideal c
A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning. "If you find yourself reacting, you haven't invested enough time in planning." Planning starts with creating goals - SMART Goals. Smart goals are: specific, measurable, achievable, releva
The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy. It's not surprising that video ROI is lackluster if no strategy is in place. The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want
