The Sales Podcast

Today, I sit down with New Zealander St John (pronounced "sin-jin") Craner. He's a rural sales expert, which means he knows how to sell human-to-human. We get into the intricacies of sales training, particularly within the rural sector. St John shares his journey from marketing to sales training, emphasizing the import

BEN LYTLE is a self-made serial entrepreneur and CEO known for being ahead of the curve. He has launched seven successful companies to date, creating billions in market value, including NYSE-listed Acordia, Inc., and Anthem (now Elevance Health), with a current market value of more than $120 billion. He is a healthcare

Takeaways Parenting can be both joyful and challenging, especially with large families. Entrepreneurship requires a willingness to take risks and learn from failures. The timeline between idea and action can be short for those willing to embrace risk. Failures should be viewed as learning opportunities rather than setb

"If I don't do it now, I will never go." "Without clients, I don't have a business." "I have a 99.3% rate of success." 00:00 Andrei Mincov's Journey: From Russia to Dubai 05:48 Navigating Legal Education in Canada 11:23 The Birth of Trademark Factory 17:22 The Challenges of Leaving Law Behind 22:19 Validation Through D

In this conversation, Bernie Kassar and I delve into the intricacies of sales compensation plans, emphasizing the importance of simplification and alignment with business objectives. Bernie shares insights from his extensive experience in the field, discussing the transition from traditional compensation structures to

Takeaways Direct mail remains a viable marketing resource. Understanding visitor behavior is crucial for effective marketing. Response attribution helps validate marketing ROI. Audience targeting is essential for successful campaigns. Creative strategies should be informed by data insights. Compliance in marketing data