The Sales Podcast

In this conversation, Bernie Kassar and I delve into the intricacies of sales compensation plans, emphasizing the importance of simplification and alignment with business objectives. Bernie shares insights from his extensive experience in the field, discussing the transition from traditional compensation structures to

Takeaways Direct mail remains a viable marketing resource. Understanding visitor behavior is crucial for effective marketing. Response attribution helps validate marketing ROI. Audience targeting is essential for successful campaigns. Creative strategies should be informed by data insights. Compliance in marketing data

In this episode of the CRM Sushi Podcast, I interview Aurelien Vasinis, a tech entrepreneur with a unique background in political science and finance. https://www.youtube.com/@UCzGYzumNezGjNVcz2cjEk4A https://www.youtube.com/@UCy27aBEnFjXU8kSqGjuropQ Aurelien shares his journey from studying political science to becomi

In this conversation, Ken Lundin and I explore the dynamics of sales growth, the impact of technology on communication, and the importance of curiosity in sales. We discuss the myths surrounding product-led growth, emphasizing the need for a client-centric approach. The conversation also touches on the challenges faced

Meet Gui Costin, founder and CEO of Dakota, an investment services company that has helped clients raise more than $40B since its launch. But Gui's story goes beyond just numbers—he's an innovator who's transforming what it means to build a successful workplace culture in the world of finance. As the author of "Millenn

In this engaging conversation, Mischa Zvegintzov shares his journey from a successful sales career to becoming a podcast host and influencer.   He discusses the evolution of his podcast, the importance of video testimonials, and the challenges and benefits of high-end masterminds.   Mischa emphasizes the significance o