The Marketing Book Podcast

Updated: 01 Mar 2024 • 552 episodes
www.salesartillery.com/marketing-book-podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton  ABOUT THE BOOK: Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrat

90 min
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The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber ABOUT THE BOOK: Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect? How do you

66 min
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01:06:47
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Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller  ABOUT THE BOOK: Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing.  Battling mental health demons, grappling with the “what th

73 min
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01:13:40
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The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel  ABOUT THE BOOK: In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. The greatest tool is the hardest to use. Machine learning is the world's most

82 min
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The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his

60 min
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01:00:18
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Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.  In a new age

63 min
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01:03:20
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