33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide To Planning, Recording And Launching Your Business Podcast by Alastair McDermott About the Book: Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue

In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier w

Alastair McDermott is the Recognized Authority in Marketing Alastair McDermott is the host of the Recognized Authority podcast and a marketing consultant. But would you believe that he used to be a software developer? He event went to school for software development. I’m interested to know how he made the transition to

Are you considering starting a podcast or struggling to grow your existing show? In this episode of The Recognized Authority, Alastair McDermott interviews podcasting legend John Lee Dumas of Entrepreneurs on Fire. They discuss the essential factors for standing out in the saturated content landscape and the importance

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience? On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community buildin

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail - you have a lot of strategic decisions to make around format, content, audience and promotion. In this episode, Ada