Values are what we stand for, the principles or philosophy we live by. But for many businesses, their values don't mean a whole lot.  In this episode, Jeff Large and Alastair McDermott get into the weeds on business values, discussing why they're important, how they can help you build a good foundation for success, and

Niche down. Matt Johnson, agency owner and author of MicroFamous, shares how to become more influential by narrowing down your target market.Niche down. Matt Johnson, agency owner and author of MicroFamous, shares how to become more influential by narrowing down your target market.

Honesty is the best policy. Rand Fishkin, CEO & founder of SparkToro, shares the importance of leaning into tough conversations and embracing mistakes. Honesty is the best policy. Rand Fishkin, CEO & founder of SparkToro, shares the importance of leaning into tough conversations and embracing mistakes.

Price and pace your content well. Joe Casabona, founder of Creator Courses, dives into the value of creating community for online students.Price and pace your content well. Joe Casabona, founder of Creator Courses, dives into the value of creating community for online students.

The voice is the window to the soul. Engel Jones, host of the 12 Minute Convos podcast, shares what he learned interviewing 1,001 people in three months.The voice is the window to the soul. Engel Jones, host of the 12 Minute Convos podcast, shares what he learned interviewing 1,001 people in three months.

Story is strategy. Jordan Bower, a speaker, business owner and strategic storyteller, tells how precise language and tone creates audience trust.Story is strategy. Jordan Bower, a speaker, business owner and strategic storyteller, tells how precise language and tone creates audience trust.