Ep. 182 - Audacious Authenticity: Winning The AI Marketing Game with Mark Schaefer

Why Being Real Beats Being Perfect in the Age of AI   This week, I’m joined by one of the most respected voices in marketing today: Mark Schaefer. With 11 bestselling books under his belt, his latest being Audacious: How Humans Win in an AI-Marketing World, Mark has helped shape how some of the world’s biggest brands show up and stay human in an increasingly automated world. In this conversation, Mark and I dig into the very real tension between efficiency and authenticity. You’ll hear his thoughts on how AI is reshaping the playing field, what marketers need to stop doing immediately, and why staying human is your greatest competitive edge. Mark doesn’t shy away from the complexity of this moment. He acknowledges that AI is here, and it’s powerful. In our conversation, we discussed how these tools weren’t made to replace you. They’re here to support you. It’s not the technology that creates connection or builds trust—it’s you. So don’t let the tools become a barrier. Keep showing up as yourself for your clients, your leads, and your business. Whether you're curious, cautious, or already deep into AI tools, this episode will give you some great perspective on how to move forward implementing AI into your marketing without losing your personal touch.    What's In This Episode  Why “audacity” is the word marketers need now  The overlooked human skill that's now your biggest advantage  What marketing leaders must understand to stay relevant  How AI is creeping into human interactions and causing distrust  How to embrace new tools without distancing yourself from your network and your customers   What To Do Next    Visit lisalarter.com/e182 for all resources from this episode.