Imagine a day when alternative protein is no longer alternative. Welcome to the moonshot for meatless meat. When it comes to meat, the news is both good and bad. On the one hand, alternative protein innovation is at an all-time high, with ever more options stocked at grocery stores across the country. However, despite

Bruce Friedrich is founder and president of the Good Food Institute, an international nonprofit that is reimagining meat production. With more than 100 team members across GFI's U.S. team and five affiliate offices, GFI is building a world where alternative proteins are the default choice. Questions explored on this ep

Levitt rarely interviews advocates, but the founder of the Good Food Institute is different. Once an outspoken — and sometimes outlandish — animal-rights activist, Bruce has come to believe that market-driven innovation and scientific advancement are the best ways to reduce global meat consumption. Steve and Bruce talk

Today's guest is Bruce Friedrich, Founder & Executive Director of The Good Food Institute. The Good Food Institute is an international non-profit that promotes plant-based meat, dairy, and eggs as well as cultivated meat as alternatives to conventional animal products. GFI was founded to answer a fundamental question:

Sam Harris speaks with Bruce Friedrich and Liz Specht from the Good Food Institute about the way the problems of climate change and pandemic risk are directly connected to animal agriculture. The Good Food Institute is an international nonprofit reimagining protein production. If the Making Sense podcast logo in your p

You often hear that eating animals is natural. And it is. But not the way we do it. The industrial animal agriculture system is a technological marvel. It relies on engineering broiler chickens that grow almost seven times as quickly as they would naturally, and that could never survive in the wild. It relies on pumpin