Bruce Friedrich On The Meatless Meat Moonshot

Imagine a day when alternative protein is no longer alternative. Welcome to the moonshot for meatless meat. When it comes to meat, the news is both good and bad. On the one hand, alternative protein innovation is at an all-time high, with ever more options stocked at grocery stores across the country. However, despite the cultural ascension and mainstreaming of all things vegan & plant-based, the unfortunate reality is that globally, meat consumption is actually the highest it’s ever been. And according to the UN, global meat production is projected to double by 2050. So what gives? To address this conundrum and bring us up to speed on the cultivated and plant-based meat state of affairs, I’m once again joined by my friend & resident expert on all things meatless meat, Bruce Friedrich—returning for his third appearance on the show (catch RRP 286 & 402if you missed them). Graduating magna cum laude from Georgetown Law with additional graduate degrees from Johns Hopkins and the London School of Economics, Bruce is the founder & president of The Good Food Institute, an international non-profit focused on facilitating the reimagination of meat production. He is also a TED Fellow, a Y Combinator alumnus, and a popular food innovation speaker at places like Harvard, Yale, Princeton, Stanford, and MIT. Bruce has been profiled in The New York Times and many other prominent outlets and has penned op-eds for The Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. Today we pick up where we left off almost three years ago to assess the current state of the union on all things alternative protein. We discuss advances in both plant-based and cultivated meat. We review how the latest technological breakthroughs in fermentation, 3D printing and funghi (or mycoprotein) harvesting are changing the game. And we cover the political and regulatory landscape that frames the alternative protein movement—and the policy changes we need to realize a better food system for all. In addition we discuss the many problems solved by a global pivot to alternative proteins—including zoonotic disease, greenhouse gas emissions, resource reduction, and animal suffering. Overall, this is an optimistic forecast of food system innovation—how technology, urgency, and popular demand are rapidly converging to create healthy, sustainable, and compassionate solutions to help solve our current food, health, and environmental crises. To read more click here. You can also watch our exchange on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. As you will soon discover, Bruce is super smart. This episode is our smartest yet. Enjoy! Peace + Plants, Listen, Watch & Subscribe Apple Podcasts | YouTube | Spotify | Stitcher | Google Podcasts Thanks to this week’s sponsors: Seed: Stewarding the future of how we will use bacteria to restore and sustain human and planetary health, Seed’s DS-01TM Daily Synbiotic combines 24 clinically verified and naturally-occurring, probiotic strains with plant-based prebiotics. Visit seed.com/RICHROLL to learn more. Squarespace: The easiest way to create a beautiful website, blog, or online store for you and your ideas. Save 10% on your first purchase when you visit Squarespace.com/RICHROLL and use the discount code RICHROLL at checkout. ROKA: Cutting-edge eyewear & apparel built for top performance. Ultralight construction. Arms-Up Design. Official USAT Partner. If you’re active like me and wear prescription eyeglasses and sunglasses, ROKA combines the no-slip performance you’ve been waiting for with fashionable frames. Visit roka.com and enter code RichRoll for 20% off. 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Plant-Based Food Producers Sue Missouri Over LabelingForbes: Why Near-Monopolies In Plant-Based Meat Aren’t Such A Bad ThingFast Company: Once we have lab-grown meat, will we still need animal advocacy?Washington Post: Biden’s Climate Change Package May Not Nix Cheeseburgers, But Science Says Beef Should Be On The Chopping BlockHear This Idea: Bruce Friedrich on Protein Alternatives and the Good Food InstituteTED: Meat Without Animals: The Future Of FoodTED: Market Forces and Food Technology Will Save the WorldEating Well: Meet the Innovator Behind the Plant-Based Meat MovementWashington Post: Lab-grown meat is better for the planet — and government should get involvedLos Angeles Times: Op-Ed: Is in vitro Meat the new in vitro fertilization?Food Navigator: Introducing RhizaDD: West Sacramento alternative meat company opens new fermentation plantFood Ingredients: Global regulatory policies for cell-based meat spotlighted by Good Food InstituteThe Guardian: Lab-grown meat firms attract sixfold increase in investmentYouTube: Growing Trend of ‘Clean’ Meat Offers Environmental Benefits HOW CAN I SUPPORT THE PODCAST? Tell Your Friends & Share Online! Subscribe & Review:  iTunes | Spotify | Stitcher | Soundcloud | Google Podcasts Donate: Check out our Patreon account Support The Sponsors: One of the best ways to support the podcast is to support our sponsors. For a complete list of all RRP sponsors and their respective vanity url's and discount codes, visit my Resources page and click "Sponsors". Thank The Team: I do not do this alone. Send your love to Jason Camiolo for audio engineering, production, show notes and interstitial music; Margo Lubin and Blake Curtis for video, & editing; graphics by Jessica Miranda & Daniel Solis; portraits by Ali Rogers, Davy Greenberg & Grayson Wilder; copywriting by Georgia Whaley; and theme music by Tyler Piatt, Trapper Piatt & Hari Mathis. See acast.com/privacy for privacy and opt-out information.