“Distraction is not a technology problem or a moral failing. The vast majority of distraction is simply that you have not learned the skill of dealing with discomfort. Master internal triggers, or they will become your master.” Nir Eyal is a best-selling author and instructor working at the intersection of psychology,

Rachel Dreskin is the CEO of the Plant Based Foods Association, the first and only trade association representing the nation’s leading plant-based food companies, as well as the Plant Based Foods Institute, PBFA’s sister nonprofit dedicated to driving transformation to a plant-based food system. Show Page: https://eftp

Andre Menezes is the co-founder and Chief Executive Officer of Next Gen, the parent company of TiNDLE. Next Gen is a Singapore-based food tech company with a mission to create delicious and satisfying food products, all with the power of plants. Show Page: https://eftp.co/next-gen-foods Newsletter signup: https://eftp.

Bruce Friedrich is founder and president of the Good Food Institute, an international nonprofit that is reimagining meat production. With more than 100 team members across GFI's U.S. team and five affiliate offices, GFI is building a world where alternative proteins are the default choice. Questions explored on this ep

Jennifer Jacquet is an Associate Professor in the Department of Environmental Studies at NYU. She is co-author of a recent study exploring the climate responsibilities of industrial meat and dairy producers. Show page: https://eftp.co/jennifer-jacquet Newsletter signup: https://eftp.co/newsletter Follow us on Instagram

John Mackey is the founder and CEO of Whole Foods Market. He helped fuel the rise of organic and natural food in the United States and also popularized the idea of “Conscious Capitalism.” John is a best selling author and recently came out with a companion to the, The Whole Foods Diet, called the Whole Foods Cookbook.