Episode Description: Paul Shapiro joins Karl and Erum to delve into a world where science and speculation collide. The episode sails through the fascinating journey of fungi protein production, exploring the intricacies of utilizing alternative feedstocks and the financial challenges faced by the cultivated meat indust

Did you know that nearly 10 percent of all CO2 emissions come from the creation of cement alone? That’s more than from all aviation! We rarely think about cement despite the fact that our society would literally collapse without it. Roads, bridges, buildings, and more all depend on this material that’s so ubiquitous we

Meat farming without animals - is that a deviation from nature that is too far? Lab grown meat is becoming more and more likely to be the way we source our favourite cut of steak in the future and unless we start talking about it and spending our dollars where we want the food system to go, then we’re going to have no

Thoughts on the episode? Let us know.Humans will not stop eating and mistreating animals until animal-free meat is as delicious, convenient, and inexpensive as animal products. Today"s guest explains how that"s going to happen. Click to subscribe to the Mindset Mastery Memo. Support the show

In this episode, we are joined by Paul Shapiro. Paul Shapiro is the CEO of The Better Meat Co., the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, a four-time TEDx speaker, and the host of the Business for Good Podcast. The Better Meat Co. is a bu

In this podcast, Paul talks about his book, Clean meat and why he built Better Meat, the cost of meeting the global demand for meat, fermented fungi called Rhiza, the B2B distribution process, vesting schedule, and much more! This is a public episode. If you would like to discuss this with other subscribers or get acce