Marketers are in the memory business. How are marketers leveraging this by carefully crafted branding experiences to reach our wallets and minds. Could you please elaborate this with examples ?  How should brands approach content creation (organic content) and leveraging influencers? How should brands co-create with cu

The Behaviour Business Episode 14 - 'Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains' with Matt Johnson PhD The Behaviour Business podcast is back after a short hiatus with a fascinating chat with neuroscientist, writer, researcher and speaker Matt Johnson PhD, co-author of 'Blindsight: The (Mostly)

“I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science an

Matt Johnson, PhD and Prince Ghuman are the authors of “Blindsight: the mostly hidden ways marketing shapes our brains.” We caught up with them to discuss the book, basketball, ethics, and old school hip hop. Matt is a professor at Hult International Business School and he likes to explore the intersections of neurosci

Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat. On this episod