Prince Ghuman
princeghuman248Prince Ghuman's Interviews
Neuromarketing with Matt Johnson & Prince Ghuman
“I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science an
Matt Johnson & Prince Ghuman on Mid-Liminal Marketing and the Ethics of Applied Neuroscience
Matt Johnson, PhD and Prince Ghuman are the authors of “Blindsight: the mostly hidden ways marketing shapes our brains.” We caught up with them to discuss the book, basketball, ethics, and old school hip hop. Matt is a professor at Hult International Business School and he likes to explore the intersections of neurosci
A Neuroscientist and Marketer walk into a bar: Neuromarketing and the hidden ways marketing reshapes our brains with Matt Johnson and Prince
Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat. On this episod
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