James Lawrence, "The Iron Cowboy," and Joe sit down to discuss many topics, including a part of his story that isn't well known, Ironman training, mental toughness, and so much more.  More info at https://www.notalmostthere.com https://www.gobrewing.com https://www.ironcowboy.com/ https://chicagosep.com/contact-patrick

James Lawrence, the ultra-endurance triathlete also known as the Iron Cowboy, redefined the limits of human potential by completing 101 full-distance triathlons in 101 days! James shares how he pushed his body and mind to its absolute limit, and the lessons we can learn from his amazing accomplishments.

James Lawrence is most famously known as the Iron Cowboy who holds the world record for the most Ironman triathlons completed consecutively at 100. In addition, in 2015 he completed 50 Ironmans in 50 States in 50 Days! He is a MASTER of Mental Toughness and pushing past perceived limitations in order to defy logic and

Father-of-five James Lawrence made headlines earlier this summer by doing something he called the Conquer 100, which involved him completing 101 Ironman distance triathlons (2.4 mile/3.9km swim, 112 mile/180.2km bike, 26.2 mile/42km run) in 101 consecutive days — raising money for a local charity, Operation Underground

What is it that drives a man to the outer boundaries of physical and mental endurance? Is it possible to push past the human body’s PERCEIVED LIMITATIONS and do what no person has ever done before? In a word, YES! And James Lawrence, the IRON COWBOY, is the man who has done just that. I think we can all agree that comp

After breaking several Guinness World Records, James Lawrence wondered if he had truly found his mental and physical limits. He knew there was more. Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 states. His journey will ma