YES 122: Iron Cowboy James Lawrence On The Keys To Mental Toughness And How To Redefine IMPOSSIBLE

James Lawrence is most famously known as the Iron Cowboy who holds the world record for the most Ironman triathlons completed consecutively at 100. In addition, in 2015 he completed 50 Ironmans in 50 States in 50 Days! He is a MASTER of Mental Toughness and pushing past perceived limitations in order to defy logic and redefine impossible. In this episode we cover... - James's #1 piece of advice for Young Entrepreneurs - What is different about James that has allowed him to set the records he has - How to MASTER mental toughness and achieve the impossible! Find James IG - @ironcowboyjames Website - https://www.ironcowboy.com/