In this episode, host Colin Mitchell and guest Leslie Venetz discuss value-based segmentation in sales. They explore the concept of segmenting prospects based on their specific needs and challenges, rather than just basic demographics. Leslie shares examples of how to effectively personalize outreach based on trigger e

Leslie Venetz is a corporate sales trainer and sales-led GTM consultant. She has made over 100,000 cold calls, was a 3x Head of Sales & is now the Founder of Sales Team Builder. Leslie uses her expertise to help teams talk WITH their prospects instead of AT them. She is an active content Creator with over 60,000 follow

Before you implement a Nearbound strategy, you need to diagnose what’s gone wrong in outbound. Leslie Venetz joins the show to talk about why outbound strategies aren"t working like they used to. She shares why focusing on a repeatable sales process is so important. It"s not just about new terms like Nearbound; it"s ab

In the previous episode, we talked about building a community, building your voice, and learning about how to navigate the challenges that are unique to being a female leader in sales.  In this conversation we chat about some of the keys to building a personal brand, advancing women into sales leadership, and how to be

The process of owning your voice and owning your career is a challenging one especially if you"re a woman and/or from an underrepresented community.  In this episode, part of our Women in Sales series, take a listen to Leslie Venetz, Founder of Sales Team Builder and her story.  Understand how cracking the code of buil

In this episode, Leslie talks about how sales teams can get potential customers on a call in the first place, how sales teams can relay feedback to customer success and product, price discipline, building urgency to close deals, the biggest mistakes in on-boarding sales reps, how to launch with a fractional sales leade