Mike Bosworth is the author of Solution Selling and co-author of CustomerCentric Selling. Buyers have resistance to sellers and today, Mike shares 2 kinds of avoidance known as proposal avoidance and negotiation avoidance.  He discusses why sellers must work towards a pre-proposal review instead of dropping all the det

Mike Bosworth is a legend in professional sales, as both a theorist who has written outstanding books that have stood the test of time and had an inspiring career as a practitioner. In 1983, Mike founded Solution Selling and later published his legendary book “Solution Selling: Creating Buyers in Difficult Selling Mark

LifeBlood: We talked about how to divorce proof your marriage, how to identify our relationship wounds, how to put narrative around feelings, and how to avoid a mediocre relationship, with Mike Bosworth, CoFounder of WeConcile. Listen to learn woman are biologically better communicators than men! You can learn more abo

Mike Bosworth is the author of Solution Selling and co-author of CustomerCentric Selling. Buyers have resistance to sellers and today, Mike shares 2 kinds of avoidance known as proposal avoidance and negotiation avoidance.  He discusses why sellers must work towards a pre-proposal review instead of dropping all the det

Mike Bosworth is one of the true legends in the sales profession. He is the author and creator of both "Solution Selling" and "Customer Centric Selling." I enjoy it every time Mike comes on the show. Because I learn something new. And today's no exception. In today's episode we talk about a growing problem in sales: di

This is episode 498. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. MIKE’S TIP: “Find a connective listening course because we all can be better listeners and listening is really hard work. It seems like most extroverts are good storytellers but most introvert