132: Making Outbound and Nearbound Work Together - Leslie Venetz

Before you implement a Nearbound strategy, you need to diagnose what’s gone wrong in outbound. Leslie Venetz joins the show to talk about why outbound strategies aren"t working like they used to. She shares why focusing on a repeatable sales process is so important. It"s not just about new terms like Nearbound; it"s about putting into the best practices that actually work, and Nearbound is one of them.  To win in this B2B dystopia, you must find strategic ways to connect with customers. Leslie shares insights on achieving sustainability goals, understanding your ICP, and the importance of a well-defined target list and personas.