Are you a value or quality based? You can be both, but your pricing can't be! This week we are joined by Melina Palmer, author of The Truth About Pricing to gain ideas and insights about how your pricing plays a pivotal role in how you present your product or service to your customers. And, if you find yourself struggl

Robbie Butchart is the Chief Revenue Officer & Partner at LaunchCode - a full-service development company focused on helping clients accomplish their visions. Robbie boasts a 15-year career as a sales professional. His approach is focused on working within organizations from an entrepreneurial mindset and loving the di

Adriann Haney is the VP of Business Development - Corporate Learning at Bongo, a sales readiness tool that helps managers accurately assess and validate skills across their team. She is a seasoned sales professional with 20+ years experience across the entire sales cycle. Adriann has continuously demonstrated selling a

Ben Kelton is the vice president and head of sales & business development at Celling Biosciences, Thermi, and SpineSmith. He helps businesses of all sizes formulate strategies that drive profitable bottom-line results. With over a decade of experience delivering multimillion-dollar annual revenue gains in diverse secto

Melina Palmer is an applied behavioral economist who is passionate about helping people understand what behavioral economics is and how they can use it to communicate more effectively. She is the author of two books, contributed research to the Filene Research Institute, and teaches applied behavioral economics through

Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a funnel conversion agency that focuses on the post-click experience. She helps businesses increase conversions and scale their ads with the PX Funnel system, which uncovers what your target market wants, how to find your radical differentiation, and stand