Soft openings aren't just for restaurants

This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy. Key Takeaways00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – Cutting the to-do list down to what truly matters09:59 – Why early access is different from beta testing Links and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X