When Niching Down is a Bad Idea -- Patch Baker // Mobius Media Solutions

26 May 2022 • 20 min • EN
20 min
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Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. Rather than approaching modern business with an assembly line approach, you don't have to niche down into a specific segment. Automation and advanced technology provide us with the ability to apply the same processes to serve different customers with different branding. Today, Patch discusses why niching down is a bad idea. Show Notes Connect With: Patch Baker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From "MarTech Podcast ™ // Marketing + Technology = Business Growth"

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