Ep 34 : Kurt Nelson on Application of Behavioral Science in Driving Effective Team Performance & Improving Marketing, Advertising Effectiveness. Dr Nelson on Applying Behavioral Psychology to Business

How can behavioral psychology  be applied to the improve team performance and effectiveness especially in Marketing & Communications Industry ? How can behavioral psychology  be applied to the field of marketing and advertising ? How does one apply the concepts like 'Behavioural Priming', 'Power of Social Proof', 'Mere Exposure Effect' and 'Loss Aversion' in improving Advertising & Marketing Effectiveness ?  Dr. Kurt Nelson, PhD  answers the above questions and many more as he takes us on a fascinating journey on how behavioral sciences can improve productivity and effectiveness of organizations, marketing and advertising. Kurt is an innovative leader, engaged in helping companies use behavioral science insights to help companies and people improve.  Please connect with Kurt on Linkedin   https://www.linkedin.com/in/kurtwnelson/  Kurt is the Founder & President at The Lantern Group, a Behavioral Design and Communication Agency. They help improve organizational performance by applying behavioral science insights to the human side of business. Please visit the company at https://lanterngroup.com/  Kurt is a co-founder of Behavioral Grooves Podcast. Started in December of 2017, the award-winning Behavioral Grooves is one of the fastest-growing podcasts in the social science realms. Please visit the website of podcast  at  https://behavioralgrooves.com/   Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  Sarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd.   Please connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/  Follow Jagged with Jasravee on Social Media   Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/  #neuromarketing #behavioralscience #behaviouralpsychology