Founder-led Marketing

REWORK"s host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content. Key Takeaways: 00:37 - What Founder-Led Marketing means for 37signals 02:43 - The journey to finding the authentic voice of the brand 09:24 - Why paid advertising doesn’t always work as intended 16:50 - The love/hate relationship of posting content 27:19 - There are different decorums for different platforms Links and Resources: Saddleback Leather Company Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X